AppLift is a data-driven technology company that empowers mobile app advertisers to acquire and re-engage quality users at scale on a performance basis. AppLift’s programmatic media buying platform DataLift provides access to all automated supply sources in the market, reaching over a billion users. The technology leverages first- and third-party data to optimize media buys across all stages of the conversion funnel and, through its proprietary LTV optimization technology, enables ROI-maximized user acquisition. AppLift is trusted by 500+ leading global advertisers across all verticals, such as King, Zynga, OLX, Glu Mobile, Myntra, Paltalk, Nexon, and Tap4Fun.
- You are hands on with data, implementation and methodologies
- You are able to implement, measure and evaluate different algorithmic approaches, along with great problem solving skills and strong theoretical foundation
- You have expertise in implementing machine-learning and algorithmic concepts. Proficiency in coding and understanding of engineering trade-offs
- You innovate and develop approaches to improve click/conversion rate, eliminate impression/click fraud and enhance ad bidding strategies
- You perform statistical analysis, data mining to model user behavior and improve ad relevance, ad click through and app installs
- You are able to work independently and deliver practical results on real data with high accountability
- You are able to work with business stakeholders and negotiate requirements with them.
- You are able to prioritize your work and the work of your team.
- 7+ years of experience in applied research or industry work experience
- If you have a PhD, then 5 years and above of work experience.
- Degree in statistics, applied mathematics, machine learning, or other highly quantitative experience
- Experience in working with technologies and tools like R, TensorFlow, Graphlab, Hadoop, Hive, Spark, Pig
- Coding proficiency in at-least one language like python or Java
- Prior experience in ad tech a strong plus
- Prior experience leading a team of scientists a plus
What do we offer?
- You get valuable insights into mobile marketing/entrepreneurship and have a high impact on shaping the expansion and success of AppLift across India
- Profit from working with European Serial Entrepreneurs who co-founded over 10 successful companies within the last 8 years and get access to a well-established network and be able to build your own top-tier network & reputation
- Learn and grow in an environment characterized by flat hierarchy, entrepreneurial drive and fun
- You experience an excellent learning culture
- Competitive remuneration package and much more!