CEO & Founder HitFox Group
Serial entrepreneur Jan Beckers is the Founder and CEO of HitFox. Prior to HitFox Jan founded 5 other successful companies – among them Fyber & Absolventa. Jan started to invest in the stock market when he was only 14 years old and founded his first company when he was 20 while studying business at the University of Muenster. He has invested in Start-ups such as Delivery Hero, Brands4Friends, and Clio. In 2013 Beckers was named No. 1 on the NEXT100 list of “Influencers of the Digital Industry” in Europe.
Outside of the office, Jan enjoys nightlife, travelling and meeting people. Jan plans to extend his business expertise into Social Entrepreneurship in the future.
Dr. Hanno Fichtner
Co-Founder & Partner HitFox Group, Managing Director AppLift US
Before starting to hunt for the best business ideas at HitFox Group, Hanno worked at management consulting firm McKinsey. For seven years he mainly helped clients on strategic and sales & marketing topics and setting up their online business models.
Prior to McKinsey, Hanno was Founder and CEO of mobile marketing firm SMS-Rabatt – the first rebate-based mobile marketing service in Germany. Furthermore, he founded squeaker.net, an online career network for high-potential talents.
Hanno studied Business at the University of Cologne and received a PhD for his dissertation on company culture in strategic management from the University of Bremen.
Co-Founder & Partner HitFox Group, Managing Director AppLift
Tim is a dedicated expert in international mobile and online performance marketing (CPI, CPL, CPA, CPE) with particular focus on the games industry. As Partner & Co-Founder of HitFox Group and Co-CEO of AppLift, one of the Group’s subsidiaries, he is working with 100+ game companies to acquire users for their free2play titles. Among these companies are many of the industries’ leading game publishers.
Tim has been an Internet entrepreneur for several years prior to co-founding HitFox Group and AppLift. He was a founder and managing director of the Leipzig based eLearning startup, lecturio.de and as Interim-CFO at one of Europe’s leading sports apparel online retailers, mysportgroup.de.
Tim graduated with a Master Degree in Business & Economics from the leading German business school for entrepreneurial education (HHL) after studying at the University of Mainz and Universidad del Pacifico in Quito/Ecuador.
CEO & Co-Founder AppLift
Kaya is CEO and Co-Founder of mobile games marketing platform AppLift. He also serves on the European Board of Directors of the Application Developer Alliance. Before his current focus on the mobile space, Kaya gathered ample experience in the start-up environment. Among other engagements, where he worked for a Japanese investment company and in e-commerce, he was responsible for building relationships with online game publishers as head of publisher relations at HitFox.
Kaya is a graduate of ESCP Europe and Sorbonne University, both of which he finished best of class.
Managing Director AppLift Asia
Stephen joined AppLift as Managing Director for Asia and is responsible for the companies’ operations and expansion to all APAC markets. He developed a passion for the mobile industry while managing e-commerce ventures across both developed and emerging markets in Asia, seeing first-hand it’s impact and ability to leap traditional business models.
Before joining AppLift, Stephen worked for Rocket Internet as Managing Director, where he built several ventures in Korea, Hong Kong, China, Singapore, and Vietnam. Prior to joining Rocket Internet, Stephen worked for PPC, a financial sponsor based in Palo Alto, California. Stephen started his career with Teach For America, where he managed corporate development projects at the national headquarters in New York.
Managing Director ad2games
Johannes Rolf brings more than 6 years of experience in the games and performance marketing industries. He joins from Hamburg based developer Goodgame Studios where he led the Display Marketing Department.
Prior to that Rolf worked at Frogster and NEONGA, building up their global performance marketing and advertising strategies. With a marketing background including browser, social and client games, Johannes reinforces ad2games’ “quality at scale” approach.
Managing Director ad2games
Before joining ad2games, serial entrepreneur Schwarzmeier successfully lead Groupon Germany as founder and also founded mysportgroup the fastest growing eCommerce company for sports in Europe. He combines vast experience in business strategy with strong hands-on execution.
Albert comes with over 8 years of know-how in online marketing and management operations.
Daniel is currently building a new venture focused on Big Data management for performance marketing in the mobile industry.
Before working on this new venture, Daniel worked on the launch and growth of AppLift, the leading mobile games marketing platform, where he built and led all the strategic partnerships on the publishers side.
Prior to AppLift, Daniel started his career as a consultant for Deloitte, focusing on tax restructuring for M&A and private equity deals.
Daniel studied entrepreneurship at the leading German business school HHL and holds a Master of Sciences from Reims Management School with a major in financial analysis and behavioral finance.
Dr. Steffen Wachenfeld
Venture Partner Group & Managing Director FinTech Venture
Steffen is a digital native and got his first appointment in the IT industry at the age of 14. Parallel to owning and running two IT-related businesses, he completed two Masters degrees in Business and Computer Science.
Steffen holds a PhD in the field of Data Analytics, Machine Learning and Pattern Recognition. After teaching and conducting research on Machine Learning and Data Analysis at different universities, he joined The Boston Consulting Group to work on Big Data and Digital Strategies with industry clients from different verticals including Pharma, Insurance, Banking, Telecom and Consumer Electronics.
Steffen is Co-Founder and Managing Director of a new HitFox Group Startup, currently in stealth mode.
CTO & Co-Founder, Datamonk
Thorsten took his first steps in entrepreneurship by co-founding the health food startup company Whitewall, gaining experience in online marketing and analytics. Whitewall was acquired by Schober Ventures in 2013. In addition to this, he built Appstats, a Facebook app analytics suite. Today he is CTO at Datamonk, focused on shedding light onto the jungle of data.
Apart from his passion for entrepeneurship he enjoys playing drums and checking out latest open-source technologies.
Thorsten studied Industrial Engineering at the Technical University of Hamburg and UC Berkeley.
COO & Co-Founder, Datamonk
Gary gained expertise in online and mobile marketing while building his first company Whitewall, a health foods startup that was later sold to a global marketing corporation. Today he heads operations at Datamonk as the company´s COO with a strong focus on product development.
Besides his passion for entrepreneurship, Gary has a keen interest in ideas on politics, society and technology. He developed an interest in data science during a Summer School on Quantitative Methods at the University of Michigan.
He holds an MA in Economics from San Jose State University, California.
Managing Director & Co-Founder, appiris
Before starting appiris together with HitFox Group, Stefan worked as CFO and COO in the Executive Team of the mobile advertising company madvertise, where he scaled the company internationally in Europe and Turkey. Prior to madvertise, Stefan worked multiple years for the top-tier strategy-consulting firm Solon where he advised leading Media and Telecommunication companies as well as Private Equity clients.
Stefan originally studied Business Administration at Leipzig Graduate School of Management (HHL) where he focused on Finance and Strategy. He also holds a double degree with distinction in Public Administration with a focus on Public Management from the London School of Economics (MPA) and the Hertie School of Governance (MPP), Berlin.
Before starting appiris, Hugo gained experience in the mobile advertising space through a business development role at AppGratis. He previously worked as an Analyst in the Private Equity team of BNP Paribas New York focusing on Oil & Gas investments. He also gained exposure to Venture Capital through Analyst positions at Ventech and Gamma Capital Partners evaluating business models in the TMT space.
He graduated from EMLYON Business School with a Master in Finance and Strategy.
Chief Development Officer HitFox Group
Peter studied Information Systems at the University of Münster and graduated with a master’s degree (MScIS). While at university, he worked as a freelance web engineer in a couple of projects for enterprise companies and startups. He founded Zweitag, a software engineering consultancy based in Münster, in 2008 and grew it within 5 years to 27 employees.
Peter is committed to the startup scene and organizes networking events for founders and tech meetups. Since May 2014, Peter works at HitFox group as Chief Development Officer where he is responsible for technical operations on the strategic roadmap to position HitFox as a major tech company in Berlin
Managing Director Applift US
Konstantin has a track record of 4 years in running successful performance marketing campaigns for games (mobile, browser and client). He joined AppLift GmbH in september 2012 and is now Managing Director of AppLift, Inc. in San Francisco. Before joining AppLift, Konstantin gained experience in the field of sales and business development at Oracle Corporation.
He then joined Google where he managed and supported German-based online gaming clients with their online/performance marketing strategies and successfully helped launching several mobile- and browser games worldwide. Konstantin is an avid gamer himself (mobile and console) and a hobby triathlete, having finished the Berlin Triathlon in 2013 and 2014.
Konstantin holds a double diploma degree in international management from the ESB Business School in Reutlingen and Reims Management School.
Head of Finance HitFox Group
Hendrik was the first ever employee at HitFox. He graduated with a Master Degree in Management from the leading German business school for entrepreneurial education (HHL) after studying at the International School of Management, Dortmund and the American University in Washington D.C.
He is now responsible for the legal and financial set-up of our existing and developing companies. Furthermore, he leads our team of finance experts who take care of all finance, accounting & controlling aspects of our new ventures and advise the existing ventures.
Managing Director & Co-Founder PubNative
Ionut started his technology journey back in high school. After choosing a different route for University (has both a medical doctor degree and a psychology degree), he got back to programming on his own and started a web development company and several technology-related blogs.
After several years of entrepreneurial work in fields like ecommerce, performance marketing, social marketing, and collaborating with brands like BitDefender, Orange, Vodafone, HTC, Microsoft, he sought a new challenge in the mobile space.
For this purpose, he joined AppLift as employee number seven and lead the Product Development for almost 2 years before starting PubNative
Head of Human Resources HitFox Group
Sarah started her professional HR journey with Philips Electronics in Hamburg and China. After gaining broad HR expertise she decided on giving Berlin and startups a try. She joined local e-Commerce platform Zalando as HR Manager and specialized on Technology Recruitment.
During this time she built up new software development centres in Dortmund and Erfurt. Having a natural “faible for nerds” she is currently learning to code in Ruby.
Sarah holds an international degree in Management and Human Resources Management.
Head of Marketing & PR HitFox Group
With HitFox continuously growing and looking to build the best teams, Oliver and his team strives to create as many opportunities for potential Foxes and stakeholders to get to know HitFox Group, our philosophy and culture and understand our journey.
He also supports our new ventures in setting up their branding strategies and marketing operations. Before joining HitFox in February 2014, Oliver led strategic projects for executives within media and services company Bertelsmann Arvato. Prior to that, he was Assistant to the CEO of Handelsblatt Publishing Group.
Oliver holds a degree from renowned business school WHU Otto Beisheim School Of Management. Outside of HitFox he is addicted to travelling, making music and the occasional evening run along the river Spree. He is also currently qualifying as a systemic and resourceful life coach.
VP of Engineering AppLift
Before joining AppLift, Gil gathered more than ten years of engineering experience. Lastly he was Software Team Lead at HP Software and System Architect at Mercury Interactive. Gil managed a multinational team at HP and was in charge of the modern SaaS web platform of HPALM. At the turn of the millennium Gil co-founded WebDiv, a start-up that developed an innovative web chat with social features.
Gil studied at Tel Aviv University, where he acquired a Bachelor of Science in Computer Science.
Growth To Go
When we found new companies we focus on creating synergies with our existing portfolio. This makes us more efficient than other company builders - and more successful. At HitFox, we provide a platform for entrepreneurs who want to found and build new companies - to do so with us. We give ideas the building blocks and support they need to turn into great businesses. The many synergies that arise within our portfolio help new ideas grow even faster. Together we build the best data-driven technology for our collective success.
The Largest Online Game-Focused AdTech Company in Europe
ad2games is an innovative, technology driven performance marketing platform for games. As the largest game focused ad-tech company in Europe, ad2games is one of the leading players worldwide. With the help of advanced technologies and data processing, ad2games provides quality users for more than 150 game publishers such as Bigpoint, Gameforge, ChangYou, Perfect World, Goodgame Studios and Nexon.Read more...
ad2games is present in over 60 countries and provides more than 1.000.000 quality leads for game publishers every month. If you want to reach playing and paying users on a worldwide scale and if you want to monetize your website traffic through high-quality free2play games – ad2games is your number one partner. The company is headquartered in Berlin with additional offices in San Francisco & Seoul and employs marketing and gaming experts from over 25 countries. ad2games – We level up your game!Close
The Leading Mobile Games Marketing Platform
Through its mobile games marketing platform, AppLift helps mobile game advertisers acquire loyal, quality gaming users at scale on a CPI basis. On the supply side, we offer our media partners to easily and effectively monetize their traffic with relevant game offers, on both iOS and Android. We understand our partners' needs and offer them extensive and personalized support in order to deliver the highest performance.Read more...
AppLift’s platform helps mobile game advertisers acquire loyal and paying gamers at scale on a performance basis. Via its proprietary Customer Lifetime Value Optimization Technology for user acquisition, AppLift focuses on tracking and maximizing the lifetime value of the users delivered to optimize campaign ROI and achieve the most efficient allocation of marketing budgets across traffic channels. On the supply side, media partners can easily and effectively monetize all their mobile traffic with relevant game offers, on both iOS and Android. Through non-intrusive and engaging native ad formats as well as a proprietary eCPM optimization algorithm, developers can maximize revenue while preserving their app’s user experience. AppLift offers its partners extensive and personalized support in order to deliver the highest performance. AppLift partners with 300+ quality game publishers such as King, Wooga and EA and with 3000+ Media Partners to deliver high-quality traffic.Close
The Mobile Marketing Platform That Optimizes Customer Lifetime Value
appiris' mission is to optimize the ROI of advertisers through an all performance-driven approach and culture. We are experts in mobile performance marketing with a deep understanding of our clients need. We work with a highly diversified and large-scale traffic base to achieve best-in-class results.
The Mobile Targeting and Analytics Platform
Datamonk is a Data-as-a-Service (DaaS) platform for mobile advertising. On the demand side, we provide targeting data that helps mobile advertisers reach the right audiences at the right price. On the supply side, we help publishers increase the yield from their inventory by segmenting their audiences and thereby increasing demand. Our statistical approach allows us to cover close to 100% of devices while complying with European privacy legislation.Read more...
Our international client base ranges from brands and performance advertisers to agencies, DSPs, SSPs and ad networks. Datamonk´s expertise lies in aggregating mobile usage data, finding meaningful patterns in the data, and making these insights actionable for efficient ad buying on real-time-bidding (RTB) platforms. Our team of world-class engineers, data scientists and product specialists is dedicated to continuously pushing the boundaries of mobile targeting technology.Close
The first API-based mobile publisher platform for native advertising
PubNative is a mobile publisher platform fully focused on native advertising for apps and mobile web. Being API-based, it does not require the integration of an SDK. The platform offers publishers numerous ad delivery and targeting features as well as extensive inventory management tools. The company plugs into the PubNative Exchange, a programmatic App Promotion Exchange with campaigns from over 300 demand partners worldwide. PubNative is headquartered in Berlin with further presence in San Francisco and Seoul.
Stealth Mode Big Data Company
Big Data is an underlying success factor for our advertising businesses and constitutes a widely relevant technological paradigm shift across industries. HitFox is committed to developing its expertise within the field to further strengthen our portfolio.
Stealth Mode Big Data TelCo Company
Telecommunications companies receive immeasurable amounts of valuable data from their customers. But, they have yet to find a way of processing their clients’ behavior based on these assets. HitFox has spotted an opportunity in this market - stay tuned for our next announcement.
Stealth Mode Fin-AdTech Company
While launching our first FinTech company, we discovered great demand for AdTech solutions for the financial sector. Our First Fin-AdTech company combines our success and experience from the AdTech industry with our most recent venture into FinTech.
Stealth Mode FinTech Company
This year, HitFox decided to take an unprecedented leap into the FinTech market. We noticed a big gap between financial services and available technological solutions. We use new technology to better meet the needs of the customers of banking institutions. Stay tuned for more info.
Open For Ideas
HitFox aims to build 2-4 new companies each year in its defined growth markets. Together with our companies and employees we drive new ideas from within. We explore new opportunities together with our partners and entrepreneurs who want to found with us.
Award-winning Company Builder
What Our Partners Say
Arseny Kravchenko, Wargaming
Senior Advertising Manager
It's a shame that we didn't start the collaboration with Hitfox earli...
Philip Reisberger, BIGPOINT
Former CRO Bigpoint Group
HitFox is an important and highly trusted partner for user acquisitio...
James Peng, Storm8
Head of User Acquisition & Monetization
AppLift adeptly delivers performance across all supply verticals to a...
Shane Horneij, king
Director of Performance Marketing, Mobile
AppLift is a great partner providing quality users at scale. We look ...
Felix Janzen, InnoGames
Head of Performance Marketing
AppLift is one of our closest partners, delivering rapid scale in str...
Hoon Bang, Nexon
Marketing Team Manager
ad2games has committed to fully understanding our true value metrics....