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We Grow Companies and People Hitfox

Our Founder Jan on building companies

We Grow Companies and People Hitfox

Berlin is the place to
be right now for tech

We Grow Companies and People Hitfox

Travelling the world
with HitFox

We Grow Companies and People Hitfox

Founding a company
from scratch

We Grow Companies and People Hitfox

A former medical doctor
on diversity at HitFox

We Grow Companies and People Hitfox

A traditional engineer builds
revolutionary algorithms

We Grow Companies and People Hitfox

Where Business and Big Data meet

Growth To Go

When we found new companies we focus on creating synergies with our existing portfolio. This makes us more efficient than other company builders - and more successful. At HitFox, we provide a platform for entrepreneurs who want to found and build new companies - to do so with us. We give ideas the building blocks and support they need to turn into great businesses. The many synergies that arise within our portfolio help new ideas grow even faster. Together we build the best data-driven technology for our collective success.

Our Portfolio

Award-winning Company Builder

  • EOY270x270-01

    Jan Beckers elected Germany’s Entrepreneur of the Year 2014 and World Nominee 2015.

  • 1

    Our CEO Jan Beckers was voted No.1 Digital Influencer in the Europe by t3n magazine’s selected jury of well-respected industry influencers

  • 2

    In 2014, Applift was named as one of the Top 100 European Startups by global media company Red Herring

  • 3

    The Media Momentum Awards celebrates the most promising digital companies Europe. In 2014, AppLift was awarded “Rising Star”.

  • 5

    HitFox was recognized as a TOP Company by the biggest employer review site in Germany, Kununu

  • 6

    Top 25: AppLift recognised as a Top 5 Mobile Advertising Ecosystem along with Google Adwords by mobile ad executive Peter Hamilton.

What Our Partners Say

  • Arseny Kravchenko, Senior Advertising Manager Arseny Kravchenko, Wargaming
    Senior Advertising Manager

    It's a shame that we didn't start the collaboration with Hitfox earli...

  • Philip Reisberger, Former CRO Bigpoint Group Philip Reisberger, BIGPOINT
    Former CRO Bigpoint Group

    HitFox is an important and highly trusted partner for user acquisitio...

  • James Peng, Head of User Acquisition & Monetization James Peng, Storm8
    Head of User Acquisition & Monetization

    AppLift adeptly delivers performance across all supply verticals to a...

  • Shane Horneij, Director of Performance Marketing, Mobile Shane Horneij, king
    Director of Performance Marketing, Mobile

    AppLift is a great partner providing quality users at scale. We look ...

  • Felix Janzen, Head of Performance Marketing Felix Janzen, InnoGames
    Head of Performance Marketing

    AppLift is one of our closest partners, delivering rapid scale in str...

  • Hoon Bang, Marketing Team Manager Hoon Bang, Nexon
    Marketing Team Manager

    ad2games has committed to fully understanding our true value metrics....

Our Entrepreneurs

  • Jan Beckers

    CEO & Founder HitFox Group, Partner FinLeap

    Serial entrepreneur Jan Beckers is the Founder and CEO of HitFox. Prior to HitFox Jan founded 5 other successful companies – among them Fyber & Absolventa. Jan started to invest in the stock market when he was only 14 years old and founded his first company when he was 20 while studying business at the University of Muenster. He has invested in Start-ups such as Delivery Hero, Brands4Friends, and Clio. In 2014 Jan was named EY Entrepreneur of the Year in Germany and in 2013 he was named No. 1 on the NEXT100 list of “Influencers of the Digital Industry” in Europe.

    Outside of the office, Jan enjoys nightlife, travelling and meeting people. Jan plans to extend his business expertise into Social Entrepreneurship in the future.

  • Dr. Hanno Fichtner

    Co-Founder & Partner HitFox Group

    Before starting to hunt for the best business ideas at HitFox Group, Hanno worked at management consulting firm McKinsey. For seven years he mainly helped clients on strategic and sales & marketing topics and setting up their online business models.

    Prior to McKinsey, Hanno was Founder and CEO of mobile marketing firm SMS-Rabatt – the first rebate-based mobile marketing service in Germany. Furthermore, he founded, an online career network for high-potential talents.

    Hanno studied Business at the University of Cologne and received a PhD for his dissertation on company culture in strategic management from the University of Bremen.

  • Tim Koschella

    Co-Founder & Partner HitFox Group, Managing Director AppLift

    Tim is a dedicated expert in international mobile and online performance marketing (CPI, CPL, CPA, CPE) with particular focus on the games industry. As Partner & Co-Founder of HitFox Group and Co-CEO of AppLift, one of the Group’s subsidiaries, he is working with 100+ game companies to acquire users for their free2play titles. Among these companies are many of the industries’ leading game publishers.

    Tim has been an Internet entrepreneur for several years prior to co-founding HitFox Group and AppLift. He was a founder and managing director of the Leipzig based eLearning startup, and as Interim-CFO at one of Europe’s leading sports apparel online retailers,

    Tim graduated with a Master Degree in Business & Economics from the leading German business school for entrepreneurial education (HHL) after studying at the University of Mainz and Universidad del Pacifico in Quito/Ecuador.

  • Kaya Taner

    CEO & Co-Founder AppLift

    Kaya is CEO and Co-Founder of mobile games marketing platform AppLift. He also serves on the European Board of Directors of the Application Developer Alliance. Before his current focus on the mobile space, Kaya gathered ample experience in the start-up environment. Among other engagements, where he worked for a Japanese investment company and in e-commerce, he was responsible for building relationships with online game publishers as head of publisher relations at HitFox.

    Kaya is a graduate of ESCP Europe and Sorbonne University, both of which he finished best of class.

  • Stephen Chung

    Managing Director AppLift Asia

    Stephen joined AppLift as Managing Director for Asia and is responsible for the companies’ operations and expansion to all APAC markets. He developed a passion for the mobile industry while managing e-commerce ventures across both developed and emerging markets in Asia, seeing first-hand it’s impact and ability to leap traditional business models.

    Before joining AppLift, Stephen worked for Rocket Internet as Managing Director, where he built several ventures in Korea, Hong Kong, China, Singapore, and Vietnam. Prior to joining Rocket Internet, Stephen worked for PPC, a financial sponsor based in Palo Alto, California. Stephen started his career with Teach For America, where he managed corporate development projects at the national headquarters in New York.

  • Johannes Rolf

    Managing Director ad2games

    Johannes Rolf brings more than 6 years of experience in the games and performance marketing industries. He joins from Hamburg based developer Goodgame Studios where he led the Display Marketing Department.

    Prior to that Rolf worked at Frogster and NEONGA, building up their global performance marketing and advertising strategies. With a marketing background including browser, social and client games, Johannes reinforces ad2games’ “quality at scale” approach.

  • Albert Schwarzmeier

    Managing Director ad2games

    Before joining ad2games, serial entrepreneur Schwarzmeier successfully lead Groupon Germany as founder and also founded mysportgroup the fastest growing eCommerce company for sports in Europe. He combines vast experience in business strategy with strong hands-on execution.

    Albert comes with over 8 years of know-how in online marketing and management operations.

  • Dr. Steffen Wachenfeld

    Co-Founder & Managing Director Savedo

    Steffen is a digital native and got his first appointment in the IT industry at the age of 14. Parallel to owning and running two IT-related businesses, he completed two Masters degrees in Business and Computer Science.

    Steffen holds a PhD in the field of Data Analytics, Machine Learning and Pattern Recognition. After teaching and conducting research on Machine Learning and Data Analysis at different universities, he joined The Boston Consulting Group to work on Big Data and Digital Strategies with industry clients from different verticals including Pharma, Insurance, Banking, Telecom and Consumer Electronics.

  • Thorsten Bleich

    Co-Founder & CTO, Datamonk

    Thorsten took his first steps in entrepreneurship by co-founding the health food startup company Whitewall, gaining experience in online marketing and analytics. Whitewall was acquired by Schober Ventures in 2013. In addition to this, he built Appstats, a Facebook app analytics suite. Today he is CTO at Datamonk, focused on shedding light onto the jungle of data.

    Apart from his passion for entrepeneurship he enjoys playing drums and checking out latest open-source technologies.

    Thorsten studied Industrial Engineering at the Technical University of Hamburg and UC Berkeley.

  • Gary Merrett

    Co-Founder & COO, Datamonk

    Gary gained expertise in online and mobile marketing while building his first company Whitewall, a health foods startup that was later sold to a global marketing corporation. Today he heads operations at Datamonk as the company´s COO with a strong focus on product development.

    Besides his passion for entrepreneurship, Gary has a keen interest in ideas on politics, society and technology. He developed an interest in data science during a Summer School on Quantitative Methods at the University of Michigan.

    He holds an MA in Economics from San Jose State University, California.

  • Stefan Benndorf

    Managing Director, AppLift

    Since appiris merged with AppLift, Stefan is part of the AppLift management team. Before starting appiris together with HitFox Group, Stefan worked as CFO and COO in the Executive Team of the mobile advertising company madvertise, where he scaled the company internationally in Europe and Turkey. Prior to madvertise, Stefan worked multiple years for the top-tier strategy-consulting firm Solon where he advised leading Media and Telecommunication companies as well as Private Equity clients.

    Stefan originally studied Business Administration at Leipzig Graduate School of Management (HHL) where he focused on Finance and Strategy. He also holds a double degree with distinction in Public Administration with a focus on Public Management from the London School of Economics (MPA) and the Hertie School of Governance (MPP), Berlin.

  • Peter Grosskopf

    Chief Development Officer HitFox Group

    Peter studied Information Systems at the University of Münster and graduated with a master’s degree (MScIS). While at university, he worked as a freelance web engineer in a couple of projects for enterprise companies and startups. He founded Zweitag, a software engineering consultancy based in Münster, in 2008 and grew it within 5 years to 27 employees.

    Peter is committed to the startup scene and organizes networking events for founders and tech meetups. Since May 2014, Peter works at HitFox group as Chief Development Officer where he is responsible for technical operations on the strategic roadmap to position HitFox as a major tech company in Berlin

  • Konstantin Dieterle

    Managing Director Applift US

    Konstantin has a track record of 4 years in running successful performance marketing campaigns for games (mobile, browser and client). He joined AppLift GmbH in september 2012 and is now Managing Director of AppLift, Inc. in San Francisco. Before joining AppLift, Konstantin gained experience in the field of sales and business development at Oracle Corporation.

    He then joined Google where he managed and supported German-based online gaming clients with their online/performance marketing strategies and successfully helped launching several mobile- and browser games worldwide. Konstantin is an avid gamer himself (mobile and console) and a hobby triathlete, having finished the Berlin Triathlon in 2013 and 2014.

    Konstantin holds a double diploma degree in international management from the ESB Business School in Reutlingen and Reims Management School.

  • Hendrik Krawinkel

    Head of Finance HitFox Group

    Hendrik was the first ever employee at HitFox. He graduated with a Master Degree in Management from the leading German business school for entrepreneurial education (HHL) after studying at the International School of Management, Dortmund and the American University in Washington D.C.

    He is now responsible for the legal and financial set-up of our existing and developing companies. Furthermore, he leads our team of finance experts who take care of all finance, accounting & controlling aspects of our new ventures and advise the existing ventures.

  • Ionut Ciobotaru

    Managing Director & Co-Founder PubNative

    Ionut started his technology journey back in high school. After choosing a different route for University (has both a medical doctor degree and a psychology degree), he got back to programming on his own and started a web development company and several technology-related blogs.

    After several years of entrepreneurial work in fields like ecommerce, performance marketing, social marketing, and collaborating with brands like BitDefender, Orange, Vodafone, HTC, Microsoft, he sought a new challenge in the mobile space.

    For this purpose, he joined AppLift as employee number seven and lead the Product Development for almost 2 years before starting PubNative

  • Sarah Hoffmann

    Head of Human Resources HitFox Group

    Sarah started her professional HR journey with Philips Electronics in Hamburg and China. After gaining broad HR expertise she decided on giving Berlin and startups a try. She joined local e-Commerce platform Zalando as HR Manager and specialized on Technology Recruitment.

    During this time she built up new software development centres in Dortmund and Erfurt. Having a natural “faible for nerds” she is currently learning to code in Ruby.

    Sarah holds an international degree in Management and Human Resources Management.

  • Oliver Kanders

    Head of Marketing & PR HitFox Group

    With HitFox continuously growing and looking to build the best teams, Oliver and his team strives to create as many opportunities for potential Foxes and stakeholders to get to know HitFox Group, our philosophy and culture and understand our journey.

    He also supports our new ventures in setting up their branding strategies and marketing operations. Before joining HitFox in February 2014, Oliver led strategic projects for executives within media and services company Bertelsmann Arvato. Prior to that, he was Assistant to the CEO of Handelsblatt Publishing Group.

    Oliver holds a degree from renowned business school WHU Otto Beisheim School Of Management. Outside of HitFox he is addicted to travelling, making music and the occasional evening run along the river Spree. He is also currently qualifying as a systemic and resourceful life coach.

  • Gil Danziger

    VP of Engineering AppLift

    Before joining AppLift, Gil gathered more than ten years of engineering experience. Lastly he was Software Team Lead at HP Software and System Architect at Mercury Interactive. Gil managed a multinational team at HP and was in charge of the modern SaaS web platform of HPALM. At the turn of the millennium Gil co-founded WebDiv, a start-up that developed an innovative web chat with social features.

    Gil studied at Tel Aviv University, where he acquired a Bachelor of Science in Computer Science.

  • Daniel Heer

    Co-Founder & Managing Director, zeotap

    Daniel’s journey into the mobile world started some six years ago at Vodafone. In his 1st year at the company, he experienced how even little data can make a big difference. Back then, Daniel and his team individualized tariff offers to yield an increase of a 9 digit figure in yearly revenue. Since then Daniel’s focus has been on implementing transformative projects like redesigning the company’s store footprint. Throughout his time at Vodafone, Daniel’s approach to inducing change was already centered around creating value for all parties based on data. In 2013, Daniel moved to HitFox Group to complement his telco corporate industry know-how with Mobile Advertising expertise before using the Company Builder HitFox as a platform to launch zeotap.

  • Projjol Banerjea

    Co-founder & Chief Product Officer, zeotap

    Projjol is co-founder and Chief Product Officer at zeotap, a data platform that connects mobile network operators (MNOs) with the app and advertising ecosystem.
    Projjol’s prior roles include those as Chief Product Officer at premium network Moboqo, acquired by mobile advertising company Applovin, as well as VP Marketing & Business Development at mobile supply side platform Fyber (formerly SponsorPay), acquired by publisher RNTS Media for $190 million.
    Projjol was awarded an MBA by Oxford’s Saïd Business School in 2009. At Oxford, he was a member of the university’s lightweight rowing team. He also holds an MS in HCI from Indiana University’s School of Informatics and a BA in Computer Science (summa cum laude, Phi Beta Kappa) from DePauw University.
  • Jochen Siegert

    Partner, FinLeap, Managing Director, Savedo

    Jochen is one of the early pioneers of FinTech. As Director EMEA Strategy & Corporate Development of PayPal he helped build up the payment giant in Europe when online payment was still in “Kindergarten”.

    Before PayPal, Jochen was Vice President New Business Development at MasterCard and contributed largely to the use of credit cards in online retail. In his latest mission, he led Bigpoint’s monetization business with responsibility for all transactions with 350 million customers worldwide. While Jochen works in our Berlin office, him, his wife and his 2 kids call Bonn their home.

  • Stephan Schwebe

    Co-Founder, Chief Revenue Officer, Managing Director, zeotap

    Before joining zeotap Stephan worked for almost 10 years in different roles for IBMs Global Technology Services business. He started as an Advisory Consultant for complex IT infrastructure solutions, worked as Solution Sales Representative and afterwards took over the role as Client Solution Executive. In this 5 years period he worked successfully with different Fortune 500 and DAX 30 companies by transforming their IT infrastructures to the next generation of using flexible, consumption based platform-as-a-service models. Based on these experiences he successfully took over 5 years ago the management mission to build up an Infrastructure Managed Services unit before the cloud market was born. Before leaving IBM Stephan was the Director of IBMs Cloud Infrastructure & Managed Services business consisting of 40 departments in Germany, Austria and Switzerland and had full profit and loss responsibility.

    Stephan holds a double diploma degree in Information Technology and Business Administration from DHBW Mannheim and London Business school. Additionally Stephan finished his MBA studies at Warwick Business School with focus on Entrepreneurship and Global Sourcing in 2010.

    At zeotap Stephan acts as a Co-Founder and Managing Director. As zeotap’s Chief Revenue Officer (CRO) he is in charge of building up all client relations to the telecommunication industry.

  • Christian Tiessen

    Co-Founder and Managing Director, Savedo

    Before joining FinLeap, Christian founded the online design store Cascanda, which he later sold to its American competitor After the acquisition, he remained at the company for two years as Managing Director, conducting its European business, during which he grew the company from 40 to 250 employees.

    He has also acted as a consultant for, as well as investing in, various start-ups in E-Commerce, Mobile and Big Data. Christian has worked for the Boston Consulting Group, E.On, Daimler and the European Founders Fund. In addition to his entrepreneurial activities, he has studied at WHU, Vallendar and ESADE Business School, Barcelona.

  • Eddie de Guia

    Co-founder & Managing Director, PubNative

    Eddie is Managing Director and Co-founder of PubNative, the mobile publisher platform focused on truly native advertising for mobile and web. He comes with 10+ years of experience in Digital Marketing with leadership positions in various roles from Business Development, AdOperations and Products in multiple digital media disciplines. He previously worked at Freenet, SocialCode, Inc. a former Washington Post Co., and started his career at Google. He holds a BA in Economics and BA in Government & Politics from the University of Maryland – College Park. He is a member of the MMA Committee on Native Advertising and Mobile Video.

  • Nasir Zubairi

    Venture Partner, FinLeap, Co-Founder, BillFront

    Nasir Zubairi has more than 15 years of experience in Financial Services and was named one of the 40 Innovators Shaping the Future of Financial Services by Financial News / Wall Street Journal in 2014. He most recently founded and grew New Buckland, a FinTech focused consulting firm. He was previously a Director at The Currency Cloud, responsible for Product Marketing.

    In addition, Nasir has worked at RBS as Director for High Frequency Trading & e-Commerce and in various senior roles at ICAP and EBS Dealing Resources. He is a Sloan Fellow from the London Business School and an honourary EIR at UCL. While working in Berlin, Nasir travels to Brussels on weekends to be with his wife and children.

  • Lars Bresan

    Co-Founder Valendo

    Before founding Valendo, Lars was member of management at ExChange AG, the market leader in the German pawn business, and grew the company from 6 to 20 branch offices. Prior to ExChange AG, he worked in private banking,

    Lars Bresan comes with over 12 years of know-how in the pawn business and sales and distribution.

  • Andreas von Buttlar

    Co-Founder Valendo

    Andreas von Buttlar is the founder and CEO of the online asset lender Valendo. He has more than seven years of experience in the private equity fonds sector.

    Prior to founding Valendo, Andreas managed a private equity venture capital fonds at Flossbach von Storch AG, a leading independent asset manager in Europe. He worked as well as portfolio manager at the family office of SAP-founder Klaus Tschira with a focus on investment in shares of start-ups.

Our Locations - 3 International Offices



HitFox Group GmbH Rosa-Luxemburg-Str 2 10178 Berlin, Germany



HitFox Asia-Pacific 3F, Sambo Bldg 5 Teheran-ro 19-gil, Gangnam-gu, Seoul 135-911 Korea

San Francisco

San Francisco

HitFox North America 143 2nd St, 4th Floor, San Francisco, CA 94105

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