A Platform for

HitFox Group is an entrepreneurial investment firm headquartered in Berlin. HitFox develops platforms of synergetic companies focusing on emerging digital markets: Heartbeat Labs builds healthtech companies. FinLeap specializses in financial technologies. A third platform grows advertising technology and big data businesses. Together, HitFox Group’s companies employ more than 1000 professionals on three continents. Many of these companies became profitable within three years after launch and today are market leaders in their space.

History of HitFox

  • Founding of HitFox

    In 2011 HitFox was founded by Jan Beckers and Tim Koschella, with Hendrik Krawinkel as an integral part of the team. HitFox began as a game distribution platform, built together with Team Europe, and received 7-figure funding.

    Timeline 01 310aa8aae854a355fb699ad71bd2aaaf37a488372a9c3e5e72bf9ce494677bee
    May 2011
  • Early pivots

    Two early pivots led to HitFox focussing on games advertising. Following this, HitFox acquired ad2games in order to scale up their advertising business.

    Timeline 02 0d478d42957b43257f45fa1c2c80966181b31c39f3102dfe03d2097615334ac0
    Early 2012
  • Becoming a company builder

    The team started 2012 with many ideas they wanted to pursue, and the concept of becoming a company builder was born. One year after founding, HitFox Group was made of up 35 employees, representing 10 nationalities and 2 different companies.

    Timeline 03 a19f593c2fa59ebe32914eac7820b7a50e5b74b6fc5c1f4f77ba7b60935c4046
    Spring 2012
  • Founding AppLift

    HitFox co-­founder Tim Koschella founded AppLift together with colleague Kaya Taner. As a separate company AppLift benefited in the beginning from synergies with ad2games, but focussed solely on the mobile games advertising space. In early 2015 AppLift expanded into non-­gaming verticals with the acquisition of appiris.

    Timeline 04 ae613789134eb08d4ea63482963a48157e53e8a5ee28e574de4552d4d57f8ded
    June 2012
  • International expansion

    Following great traction in the US for AppLift, HitFox co-­founder Hanno Fichtner set up the US office in San Francisco. The Seoul office is launched shortly afterwards to meet the Asian partner's need for a local presence.

    Timeline 05 a77f9b11705a366957aa621cf1c1c6cbb1a01d6cd600d40ab3d48deb3ebc474f
    End of 2012
  • Independent company builder

    Following a successful 2013, we saw the benefits of being fast and independent as a company builder, and proceeded to buy out the remaining investors.

    Timeline 06 58f4df4621a3af2df80fec8cabb0625bb72a762bc58dd34903d1eb83756f5604
    Feb 2014
  • Jan Beckers awarded EY Germany's Entrepreneur of the Year

    Jan Beckers, HitFox CEO and co-founder, was awarded Germany’s Entrepreneur of The Year in the start­up category, and was nominated for World Entrepreneur of the Year 2015 in EY’s worldwide competition.

    Timeline 07 09137b5f8b568918dc8c5c93a1e8ba29954f27b6d4a3c98946c0a093bdb14b3d
    Nov 2014
  • Launching zeotap

    HitFox launched zeotap, a platform that helps mobile network operators monetize their data assets.

    Timeline 08 d45ef53882e5943d4b49d63afd5945a12ab1aca543dd1a6c65170deb7691dda5
    Nov 2014
  • Entering the fintech market

    In December 2014, HitFox entered the fintech market by founding fintech company builder FinLeap. In 2015 FinLeap will launch 4-6 new companies, and hire up to 150 new employees. The first company to be launched was Savedo, a retail investment marketplace.

    Timeline 09 566b47a9273213c187d577492dac80a31adbb4ade9691562a189bb0e65d10c40
    Dec 2014
  • 4 years with HitFox

    500 employees of 45 nationalities, 13 companies and 6 international offices make up the HitFox Group.

    Timeline 10 ac716f5c5e42cb8b1ffecbfb04f38411b3ea7b8126e633ecdedbb61953619944
    May 2015
  • SharePop launches in Germany

    After great success in Asia and the USA, HitFox startup SharePop launches in Germany. With over 30,000 influencers on YouTube, Facebook, Twitter and Instagram, SharePop is already a worldwide leading platform for Influencer Marketing.

    Timeline 11 2b7ff846eb2de98c31acfa1770224120ef13c6ac9c62b2f5fd38537a0277f04f
    Jan 2016
  • Launching the first banking platform for the digital economy

    The German Federal Financial Supervisory Authority (BaFin) has granted our tech company solarisBank a full German banking license. We built the first modular banking platform for digital companies.

    Timeline 12 0982409b11ec2694c19a73115720de9b2d258905123d4503a8002c04b4fbba11
    Mar 2016
As seen on

HitFox Management - Sparring partner for our companies

Jan 5050afd9fcc22fd87b8ac4dc83c21da5311d532338f53898ee82905e4bd5430e

Jan Beckers

Founder & Executive Chairman

Johannes 7e04f4b52611629e9512debf17c6be9e8ae209edefe0cfd969561e91d64f2c57

Dr. Johannes Keienburg

Chief Executive Officer

Hendrik d2f29f5f2694e2d19292f3ced6a9dfc55dfb2b1b5211104621e8b2a9c717a500

Hendrik Krawinkel

Partner & Chief Financial Officer

About video 1b3e9fb62a1e8cf2a9c16681d6296381d0b74fe6197bb61772708fa545e9aa62